Vitamine•se
Vitamine-se is the first Brazilian brand that combines artificial intelligence and very high quality supplements to offer personalized nutrition for each person, based on their goals, needs, and lifestyle.
A modern, cool and digital brand.
Here I had the pleasure of directing some photo shoots of products.
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Every detail of e-commerce has been thought through - Vitaminese.com.br
Vitamine•se digital strategy is linked directly with digital influencers through Instagram. There were hundreds and hundreds of influencers all touching on strategic topics for the brand. We activated Stories in a meteoric way.
The IG Feed was also thinking in detail. Every day of the week, every moment of the day, everything was perfectly thought out. In a very short time we grew from zero to 10K followers, now this brand counts more than 39.9K followers.
We were just starting to advertise in different media, trying different reactions. This one was advertised in exquisitely selected commercial and residential elevators.
I also created street posters, films, and lots of online media.
In the quest to move from digital to a closer contact with the consumer, we started our presence in points of sale with an interactive sales display.
In addition to the Point of Sale presence, we decided to go beyond that.
I was almost forgetting these films..
And here I am, again. Thank you for watching :)
