Adidas Originals - Brand Activation
The Challenge: Increase the flow of people in the store and introduce the new Adidas Originals collection
The Idea: With the concept of recording moments, we created a mini photographic studio that circulated through nightclubs and malls in four brazilian capitals. This flash box was shaped like a tennis box, with a sofa, mirror and clothes from the new Adidas Originals collection for the visitor to wear and photograph in the mirror.
The Results: The photo taken at the flash box needed to be taken at the store, generating flow and attracting more and more customers. 1,236 photos were taken over 11 days. The action generated visibility for the brand and helped publicize the original stores to a new audience.
