Avon Euforic Mascara Launching

SEE YOURSELF IN A FULL FLUTTER LOOK FROM EVERY ANGLE.

Part of the sales for this launch went to the Avon Institute to combat domestic violence.
With the concept of looking from all angles, we invite women to recognize the power of their reflection and see the strength of other women.

I worked with mirrors throughout the campaign to reinforce the concept of support among women and also to value the different angles of view leaving the product's benefits well shown.

We brought Avon representatives to star in the campaign with iconic Brazilian singer Ludmila


home