Devassa Beer - Promo Campaign
The consumer simply had to call an 0800 number and speak the code available on promotional cans and bottles. If Paris Hilton answered, the lucky guy would go to Los Angeles with friends to meet her in person.
The promotion had a big impact on direct sales, generating brand awareness and consumption.
POS and advertising film materials were developed. This promotion won the Best Integrated Communication Campaign Award - AMPRO GLOBES 2011.
