Hope Underwear + Gisele
Hope Underwear needed an impacting campaign that would draw the attention of the female public to its products and create relevance for its brand.
And why not bring the world's largest Top Model to star a brand campaign?
Gisele Bündchen was leaving the American Victoria Secrets, so we took the opportunity and led the negotiations to bring her to Hope Underwear.
I created a campaign where we could explore all the versatility and sensuality of the model using the brand's lingerie. And Gisele proved to be more beautiful and sexy than ever and powerfully seductive.
The results were wonderful, Gisele catapulted the brand to several expontaneous media, valuing even more the investments.
