Avon Global Holidays
Looks Like a Special Christmas!!!
After our annual market research, we saw that our competitors were communicating in a very similar way using massive vibrant colors in their communications, especially red, gold, green... all characteristic colors of this commemorative season.
In order to distance ourselves from the crowd and to raise the perception of brand value, I chose to work just the opposite.
My creative proposal suggested a minimalist campaign, totally white, where the focus of communication was people and their interactions with other people and Avon gifts.
To present our products I brought the Luxury and Sophistication of the universe of fashion and fine jewelry translated into patterns.
Reinforcing the Campaign concept I chose a very inclusive and diverse casting.
In addition to the Brochure campaign, the assets created enveloped the entire company's truck fleet.
It became the theme of the sales convention for all Avon representatives.
I also created street posters, films, and lots of online media.
Here are some pictures from backstage... The energy was incredible!
And here I am, happy and proud of this wonderful work. Thank you for watching :)
