Rappel Devassa - Brand Activation
We transformed a normal product tasting briefing into an impactful and viral brand activation.
Imagine 5 beautiful girls rappelling off buildings on some of the busiest avenues in São Paulo/Brazil, inviting people down from their workrooms.
People inside and outside the buildings did not believe what they were seeing.
When they left their offices, they were received by other promoters who distributed the product for tasting and also a voucher, worth a bottle of 600ml in one of the partner bars. More than 2,000 people directly impacted, 1950 distributed vouchers, 22,500 indirectly impacted.
