Antarctica Beer - Trade Marketing
Our challenge was to create a new positioning and a new Art Direction for the Antarctica Beer.
We created the concept that unfolded to the visual path: "As traditional as the good things in life" and worked with elements that refer to icons + Rio de Janeiro city lifestyle.
Having the iconic tile as a base, we seek inspiration in the paintings of the time of the Portuguese empire on this substrate. The result was an Art Direction full of history and rich in information. See how we unfold to numerous POS items, media, events, promotional and visibility actions.
