It’s all there at the Square.
Scotia Square is a longtime downtown Halifax landmark.
We reimagined its retail, dining, and services around a single, modular idea—the square. The square functions as a flexible device that frames messages and ties every medium back to the brand—so when you need to check something off your list, you know exactly where to go: it’s all there at the Square.
The recognition of this fantastic project was reflected at the Ice Awards:
🏅 Gold – Out-of-Home Campaign
🏅 Gold 🎨 Craft – Illustration
🥈 Silver – Design (Poster)
🏅 Merit – Out-of-Home Single
🏅 Merit – Integrated Campaign
Below are a few of the social media and OOH applications we developed as part of our extensive deliverables:
And here I am again, blessed to be the Art Director who created this project.
